Contact Hire Alignment today at 1-800-688-0892
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Contact Hire Alignment today at 1-800-688-0892 to arrange a complimentary consultation on how we can make a powerful difference. 36 Toronto St., Suite 850 Toronto, Ontario, Canada

Getting Purpose to Work for the Top Team


“…the first concern of a corporation should not be to make money. If a company is pursuing it’s purpose, profits are a natural byproduct. Purpose is you moral DNA, it’s what you believe without having to think. ”

-The New York Times book review of
' Purpose, The Starting Point of Great Companies '
by Nikos Mourkogiannis.


At Hire Alignment, we have partnered with the ‘Guru’ of corporate purposing, Nikos Mourkogiannis to bring to our clients a program that is powerful and unique. Purpose led transformation and discovery will help your organization determine:

Direction: Guide leaders in their decision making and set a clear direction

Focus: Focus on activities that distinguish itself from others

Policy: How you want to be seen internally & externally

Challenge: establishes goals and measurements of achievement

Meaning: provides meaning by defining something greater to relate to than the job itself

Alignment: Purpose will align your people, marketing and operations strategy

Passion: increases enthusiasm, commitment and pride in one’s organization

Studies show that over 75% of employees do not feel they are highly engaged nor do they feel they are a fit with the company culture. When an organization makes a bold statement about who they are and they take the time to define the type of people who succeed in their company, they are way ahead of the game. Companies who get this right find that performance increases anywhere from 35% to a staggering 61%. The numbers speak for themselves. People long to work for a company they can be proud of and highly engaged in its success.

So when we say we offer “purposing for your top team” at Hire Alignment, what does that mean exactly?

There are three practical ways to discover your company’s Purpose and how we can drive the message into your talent programs

1) A 90 minute presentation to introduce Purpose and how it works in your industry
2) A half day workshop with the top team to help you understand what purpose can do for your company and what it means for the strategy, the people and the organization
3) A one day workshop to help you discover your company’s purpose and how to use it to unlock potential and achieve greatness

Hire Alignment drives this purpose – your core story – into your people strategy.

Purpose and the values attached to it can be used to create powerful recruiting campaigns and HR strategies. The work you’ve done in purposing streams out easily into developing the description of your ideal candidate and then into creating the hiring campaign to attract that person.

To discuss our purposing process further and how adding this discovery stage could help your organization and your current hiring strategy, we’d be pleased to set up a consultation session with you. Contact us here.

Promised Outcomes of the Purposing Process

  • Increase employee satisfaction and performance: remind them of why they want to work for you!
  • Create a culture of high performance and high engagement: whether starting from scratch or re-evaluating, you’re spending time on the intangibles that define successful companies.
  • Increase the ability to differentiate who you are and why you exist beyond making a profit.
  • Promote integrity between communications and actions.